Lone Star Festival

From Page to Performance: Mastering the Audiobook Market with the Human Voice Advantage

Marcus Barton

Course Overview:
Unlock the booming world of audiobooks and learn how to turn your manuscript into a captivating audio experience. This dynamic session empowers authors to navigate the audiobook production process while emphasizing why human narration is the key to creating immersive, emotionally resonant listening experiences that sell.
 
Whether you're a seasoned author or just getting started, this class will give you a clear roadmap to enter the audiobook market with confidence—and heart.

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“From Page to Performance: Mastering the Audiobook Market with the Human Voice Advantage”


Course Overview:
Unlock the booming world of audiobooks and learn how to turn your manuscript into a captivating audio experience. This dynamic session empowers authors to navigate the audiobook production process while emphasizing why human narration is the key to creating immersive, emotionally resonant listening experiences that sell.
 
Whether you're a seasoned author or just getting started, this class will give you a clear roadmap to enter the audiobook market with confidence—and heart.


What You’ll Learn:
Part 1: From Manuscript to Market
How to Produce and Distribute Your Audiobook
Preparing Your Manuscript for Audio
Editing for audio
Removing non-translatable content (charts, footnotes, hyperlinks)
Finding the Right Voice
Self-narration vs. professional narration
Matching voice style to genre
Using platforms like ACX, Findaway Voices, and Voices.com
Production Essentials
Creating a narration-friendly script
Marking pacing, emphasis, and pronunciation guides
Distribution Options
Exclusive vs. wide distribution
Royalties and pricing models (PFH, Royalty Share, Royalty Share Plus)
Marketing Your Audiobook
Using Audible promo codes
Partnering with influencers and audiobook reviewers
Running creative promotions like “Free Code Friday”
 
Part 2: Why the Human Voice Wins
The Art of Storytelling with Real Narrators
Emotional Depth & Connection
How humans convey tone, emotion, and energy AI can’t mimic
Authentic Interpretation
Personal pacing, emphasis, and dramatic timing
Character Differentiation
Accents, dialects, and unique personalities
Listener Engagement
Keeping audiences immersed and emotionally invested
Flexibility & Real-Time Feedback
Human narrators adapt instantly—AI can’t
 Real Examples
Comparing the experience: Human vs. AI narration
Economic & Industry Impact
Supporting creatives and preserving the storytelling craft
 
Key Takeaways:
A step-by-step guide to getting your audiobook on Audible and other platforms
A practical understanding of narrator options, costs, and contracts
Clarity on why investing in a human narrator creates a better product—and a better return
Marketing tools and strategies tailored for authors
 
Who Should Attend:
Published or aspiring authors
Self-publishers looking to expand into audio
Writers curious about the audiobook process
Creatives who value authenticity and voice artistry
 
Course Format:
Live Online Session | 45 minutes | Q&A included
 
Reserve Your Spot
Spots are limited—sign up now and bring your book to life with the power of voice! Send an email to [email protected] to reserve your space.